Niki Psarafti-Boutari

Niki Psarafti-Boutari

Founder

Just a Number, Greece

A graduate in Business Administration (OPA/ASOEE, 1975) and post graduate Exec. MBA (Alba, 2018), she careered in Advertising (Arrow, Arrow/BBDO 1987- 2013) as partner and Chairman/CEO, handling a significant number of iconic national and multinational brands and conducting challenging launches of new products in the Greek market. She serviced, as Vice President of Marketing and Communications at the American College of Greece (2013-2019), implementing a new identity system to unite under one visual brand entity its three educational units, Pierce, Deree, Alba. Initiated ACG’s MARCOMs in digital environment and, also, supported by relevant research, marketing and feasibility study the founding of Pierce elementary school.
In 2023, she founded and created Just a Number, the web senior magazine, a unique in Greece age specific medium and content vehicle. Presented in form of a website and relevant fortnightly newsletter/magazine, JAN is featuring content distributed in a broad spectrum of original articles, covering all aspects of modern life, and suggests views and how-to ideas for a full and meaningful way of modern life, to the fans of “age is just a number” motto.