Sevdalina (Sevi) Vassileva currently serves as the Vice President and General Manager for Greece, Cyprus, Malta, and Israel at Visa, the world's leading global payments technology network. She is a strong proponent of the benefits that digital payments and technology bring to the economy, businesses, and individuals.

She joined Visa in 2019 bringing more than 20 years of executive experience and expertise in banking, FMCG, technology and innovation across different countries.

Sevi has been actively working with the entrepreneurial ecosystem, mentoring and advising start-up companies in the areas of technology and social impact. She is one of the architects of the Visa Innovation Program, which fosters the development and collaboration of fintech innovators. Since its inception in 2019, she has remained a key contributor to its successful expansion into a European-wide program.

Sevi is also an active voice for women empowerment and SME enablement for recovery and growth through access to digital technology and financial inclusion.